Earthy, natural tones: Soft, natural aesthetic that enhances the organic feel of the imagery. Use warm, earthy tones like browns, beiges, and muted greens to create a harmonious and cohesive visual experience and which compliment the primary colour.
Black & White: To allow for the use of important or necessary imagery, that doesn’t fit the palette, a flat black and white edit can be incorporated sparingly. This imagery will more likely be used for the brand story and personality posts, rather than product or lifestyle images. This will also help to highlight these as a different journey.
